SKA REVIVAL TOUR
A 5 week tour of the United States featuring 2 constant co-headlining bands- with additional co-headlining support from different regional groups along the way. I was responsible for marketing and promotion, tour management on the road, media curation, some of the booking, and performing in one of the co-headlining bands (The Last Slice) as an organist and backup vocalist.
The tour was conceptualized as a way to tap into the many blossoming underground ska music scenes of America in a way that would connect the dots for bands having success regionally, but flying just under the radar. The planning stages for the tour begun over a year in advance with brainstorming conference calls and in person meetings in New Orleans.
Before the tour was even announced we coordinated a social media blitz. Specifically on June 9th, 2014 we had over 30 bands and people post a cryptic message on facebook to draw attention to the name “Ska Revival”. The hashtag ended up snowballing, with many ska bands who weren’t even in the loop catching on and taking part. By the end of the day well over 100 facebook pages had shared the message. The marketing for the tour was different for every market. I took the lead on building a street team and we had people on the ground in almost every city of the tour passing out flyers. We specifically targeted big events likely to filled with our target demographic. For example: other national ska and punk tours and the Warped Tour.
The tour was a major success. We experienced several major roadblocks along the way including the Last Slice having their van and trailer stolen in Miami and Joystick’s van breaking down in Detroit the day of a major flood. But the tour consistently produced packed clubs and venues with engaged and dancing fans, often screaming the lyrics.